Small Business Trends & Stats

Equity Finance–Generic
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Rain or Shine: Using Weather Data to Drive Business Decisions

You can’t make it rain so you can sell more raincoats, and you can’t prevent a snowstorm from keeping customers away. But you can use the weather, inclement or otherwise, to your small business’s advantage. Anne Kleinman, founder of Ad Infinitum, relates the story of a client who ignored the possibility of a downpour during [...]