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Cashing In on Small-Business Optimism

For the first time in five years, small-business owners are feeling more optimistic about their prospects, according to the recently released Wells Fargo/Gallup Small Business Index. Specifically, the index rose 21 points for the first quarter of 2014 to +45, which is the highest it’s been since the third quarter of 2008. The results are [...]
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Rain or Shine: Using Weather Data to Drive Business Decisions

You can’t make it rain so you can sell more raincoats, and you can’t prevent a snowstorm from keeping customers away. But you can use the weather, inclement or otherwise, to your small business’s advantage. Anne Kleinman, founder of Ad Infinitum, relates the story of a client who ignored the possibility of a downpour during [...]