Verizon iPhone Expected to Make a Splash with Small Business

Michael Essany Headshot by Michael Essany on January 11, 2011
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Lowell MacAdam, President and Chief Operating Officer of Verizon, says, “If the press writes something long enough and hard enough, it eventually becomes true.”

On Tuesday, Tim Cook, Apple’s Chief Operating Officer, joined McAdam on stage at Rose Hall inside New York City’s Lincoln Center to formally announce the arrival of the iPhone on the Verizon network. “We’ve been looking forward to this day for a long time,” Cook told an audience comprised mostly of tech reporters. “All of Apple is very, very excited to serve Verizon’s 93 million customers.”

Will Small Businesses Make The Switch?

According to a recent survey by Discover, 34 percent of small business owners in the U.S. now use a smartphone. Consequently, the ground-shaking Verizon announcement not only proves significant to a mass market tangibly eager for iPhone carrier options, but also to the small business community, where many Verizon subscribers have been clamoring for an opportunity to buck their BlackBerry in favor of Apple’s hugely popular touchscreen smartphone.

Consequently, Tuesday’s announcement has prompted many Wall Street-based business and tech pundits to predict that 2011 could see a small-business handset-switching upheaval on a massive scale.

A research study conducted in late 2010 by American City Business Journals discovered that the BlackBerry was still clinging to its lead over the iPhone among small business owners. A multitude of industry analysts now believe that this longstanding preference will shift markedly as the iPhone debuts on the largest mobile network in the United States.

Despite the iPhone’s higher price tag than many competing smartphone choices, the sophistication and business-savvy of today’s iPhone rivals many — if not all — of the BlackBerry’s legendary business-friendly attributes.

Regardless of today’s announcement, Apple, RIM, and other major players in the tech space will continue to duke it out for small business supremacy. For now, however, momentum is clearly with the Cupertino-based tech giant.

On Feb. 3, existing Verizon customers will be able to preorder the iPhone 4 ahead of its general availability. The Verizon iPhone will be available for all to buy on February 10, 2011.

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