Weighing the Options: To Franchise or Self-Start [INFOGRAPHIC]

by Monica Appelbe on February 9, 2011

More than 700,000 small businesses in the U.S. are franchises, meaning they apply another firm’s business model to their individual businesses. The franchisee adopts everything from the franchisor’s brand name to the goods and services it offers for a fee or a cut of sales. While the franchisor’s success hinges on the success of its franchisees, franchisees own direct stakes in their businesses. Well-known franchises include Subway, The UPS Store, and Cold Stone Creamery.

We examined the pros and cons of becoming a franchisee versus starting an independent small business. Click the infographic for an enlarged view.

Infographic by Column Five.

Advertisement