A quick guide on how to Explore Business Data

Finding business data and trends has never been easier.

To start, hover over a state to see their sales growth and net profit margin. To get more details about a state, such as income and expenses, click the state in the map for more details.

Where is this data coming from?

Trends figures are averages from the past 12 months of anonymous data submitted by a subset of more than 1.5 million QuickBooks users.* You can see how your own company stacks up against your industry by signing up for QuickBooks.*Based on number of users as of January 2014.


The numbers below are based on averaged data across industries, anonymously shared by businesses using QuickBooks throughout the United States. The tabs above provide highlights from the four sectors that QuickBooks users most commonly use to describe themselves.


Retail establishments includes businesses who sell durable goods, such as furniture, electronics and appliances, as well as consumables, such as clothing.


Restaurant data includes full-service restaurants, limited-service eating places (such as bakeries and ice cream parlors), bars and taverns, and catering services.


Construction data includes businesses and contractors who provide new construction, renovation and remodelling, as well as land subdivision and land development.


Real estate data includes businesses who provide real estate appraisals, leasing, and sales, in addition to property managers and homeowners associations.