Intuit QuickBooks Extends Blues Partnership to AFLW

Intuit, the global financial technology platform, has officially extended its partnership with the Carlton Football Club, committing to supporting the AFLW side until at least the end of 2026.  

Signing a multi-year deal with the AFL program earlier this year, the Intuit QuickBooks brand will now be seen on the sleeves of the AFLW media polo, hoodie, jackets, merchandise and media backdrop. 

Intuit QuickBooks, the organisation behind QuickBooks and Mailchimp, empowers business owners by offering a unified platform to manage and streamline their operations.

As a values-led organisation, Intuit QuickBooks seeks to strengthen local communities through its We Care Give Back programs, showcasing a dedication to community that is shared at the Carlton Football Club.

The partnership increases the alignment across both the AFL and AFLW, demonstrating a clear commitment to both programs. 

Carlton CEO Brian Cook said the Club was thrilled Intuit QuickBooks had signed on to support the AFLW program. 

“It is wonderful to see growing support for our AFLW program alongside our AFL program, and the partnership with Intuit QuickBooks truly encapsulates this,” Cook said. 

“An innovative and purpose-led organisation, the extension with the Club shows their true dedication to helping both our programs grow, thrive and succeed."

“This is a great show of support as our AFLW side sets their sights on the league season opener against the Pies, right here at IKON Park in seven days' time.”

Vice President of Intuit APAC, Kieren Hutchings, said, “Intuit is proud to extend its partnership with the Carlton Football Club, reinforcing our shared 'Stronger Together' philosophy and dedication to community. Our support for the inspiring AFLW trailblazers, who embody strength and commitment, directly aligns with Intuit's mission to power prosperity for all, helping to level the playing field and create opportunities for women in football."

“We can’t wait to see the team sporting our brand as they charge towards their exciting season opener. Go the Blues!”

To read Carlton Football Club's announcement, click here.

About Intuit  

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as QuickBooks, Mailchimp, TurboTax, and Credit Karma, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on socials for the latest information about Intuit and our products and services.