Intuit's new Virtual Team of AI Agents on QuickBooks: Targeting the $209k annual loss faced by Australian SMBs

SYDNEY, 13 November 2025: Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced the global availability of AI agents on the all-in one-Intuit platform, creating a more powerful and automated QuickBooks experience designed to deliver time savings, greater efficiency, insights and value for customers. The company also released a compelling new report which highlights the benefits of AI-driven platform solutions for business growth.

Now available to QuickBooks customers in Australia, a powerful, proactive team of AI agents and trusted human experts seamlessly delivers 'done-for-you' experiences across essential financial pillars—including growing and managing customers, accounting, finance, and sales tax—all within the trusted Intuit platform. Together this virtual team automates time-consuming tasks, streamlines collaboration and workflows and surfaces insights and recommendations that enable smarter, faster business decisions. Businesses can save up to 6 hours a week by completing workflows across multiple applications, including accounting, financing, customer management, and more.

The virtual team of AI agents in QuickBooks will work together across the Intuit platform to handle repetitive tasks, surface insights, and support collaboration between business owners and their accounting professionals. These include:

• Accounting Agent: Automates bookkeeping and categorisation to help keep accounts clean and accurate. It identifies anomalies early, while facilitating seamless collaboration with your accounting professional.
• Customer Agent: Finds leads directly from your inbox, prioritises high-value opportunities, drafts personalised responses, books meetings, and tracks customer opportunities across the full sales cycle.
• Finance Agent: Delivers comprehensive financial summaries, including profit and loss, cash flow and balance sheets.
• GST AI Agent (Coming soon): Helps customers stay compliant by identifying differences between income on the Profit and Loss statement and net sales amounts on their GST reporting in sync. It also suggests likely causes for these differences and proposes solutions.
• Projects Agent: Accelerates setup by auto-filling key details for draft projects, reducing the need for manual data entry.

These new, ‘done-for-you’ experiences delivered by the new AI agents and trusted experts, are accompanied by a completely redesigned and personalised QuickBooks web layout. The homepage is transformed into a striking display of customisable widgets with a powerful business feed that shows real-time intelligent insights, recommendations, and summarises the workflows and tasks completed by the AI agents. Customers can seamlessly collaborate with their trusted experts, connect to additional Intuit products, services, and third-party apps to truly realise the benefits and power of Intuit’s all-in-one platform.

Suzy Nicoletti, Regional Vice President APAC said, “We are experiencing a once-in-a-generation shift where AI is fundamentally reshaping how businesses run and grow. We believe inefficiency is the hidden tax on growth, draining potential from businesses across Australia.

“With the launch of our virtual team of AI agents, combined with human intelligence, we are bringing everything a business needs onto one platform. QuickBooks on the Intuit platform not only provides access to groundbreaking AI agents to streamline workflows, but also enables customers to access their essential business tools that work seamlessly together across their most critical jobs. This allows us to deliver truly ‘done-for-you’ automation, freeing leaders from the operational grind so they can focus on their vision and power their prosperity in this new AI era.”

The $35-billion opportunity:¹ Seising missed opportunities to fuel SMB growth

A new Intuit report titled The Growth Gap* reveals why QuickBooks’ AI-driven evolution matters. In Australia, nearly half (48 per cent)¹ of small and medium-sized business growth potential goes unrealised, held back by inefficiencies, fragmented systems, and decision fatigue. A stronger ability to execute these opportunities could lift revenues across the Australia SMB economy by 6.7 per cent¹ annually, representing an uplift of $209,330¹ on average per company. Across Australia's 2.5 million small and mid-sized businesses.² This improved execution represents an additional $35 billion in potential economic uplift.

The study, which looked into the hidden growth potential of the Australian, UK, and Canadian SMB economy, found this “growth gap” in Australia is widest among mid-market firms.

Key findings from the study:

• Operational overload: Australian leaders are losing the equivalent of two full days of work per month due to operational overload, largely caused by switching between 6–9 separate systems.¹ This systemic inefficiency breeds a delegation crisis, where half of Australian leaders - a proportion highest among mid-market businesses - are nearly always involved in daily operations. Consequently, a third of leaders admit that critical decisions and projects often slow down because their personal involvement is required, a trend compounded by delegation confidence being significantly lower in Australia compared to their counterparts in the UK and Canada.¹
• The economic cost: This lost efficiency is costing businesses hundreds of thousands of dollars in annual unrealised revenue. Businesses with 10-49 employees saw the highest percentage increase in unrealised revenue, while those with 50-99 employees left the greatest amount on the table, an average of $660,000 and $685,000 in unrealised annual revenue, respectively.¹
• The AI solution: AI is proving its value now, with early adopters already saving up to 6 hours a week and 80% of leaders agreeing it can help them delegate more effectively while maintaining control.¹

Ciarán Quilty, Senior Vice-President for International at Intuit said: “Ambition is abundant, but the path to execution remains obstructed by everyday complexity. The challenge isn’t ambition itself, but the systems required to turn it into progress. When routine work is automated, time and visibility returns - giving leaders the insights they need, and the confidence to act with conviction.”

Sonal Patel, Founder of Shilu's Vegetarian and Intuit QuickBooks customer expresses the significant impact the integration of AI will have on her growth. She said, “As a growing business with both an online shop and stockists across Australia, we were constantly battling paperwork and GST compliance. Intuit's new AI agents on QuickBooks are a game-changer. The Accounting Agent handles the daily bookkeeping and categorisation, and the upcoming GST AI Agent will ensure we stay compliant without the usual headache. This automation saves us crucial time we can now spend on creating new recipes, not on spreadsheets. ”

Disclaimers

Functionality will vary depending on plans. While available in all QuickBooks supported languages, the AI Agent's output will be English-only at launch. Localisation for other languages will roll out gradually thereafter. We recommend you review all outputs carefully.

This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

About the Study

This research is conducted in partnership with Dr Chris Brauer, Director of Innovation, Goldsmiths, University of London between September and October 2025. Dr Brauer’s research team included Research Director Dr Jennifer Barth and a core group of economists, psychologists, data and social scientists from UK-based research firm Symmetry Insights. They used a mixed method approach to build a model and scorecard of the growth gap. Surveys of 1200 small and medium business leaders across each of the UK, AUS and Canada (totally 3600) were conducted in September 2025.

This remarkable lead in global growth readiness demonstrates a clear demand for efficiency and integrated solutions. QuickBooks on the new Intuit platform not only provides access to groundbreaking AI agents to streamline workflows, but also enables customers to access their essential business tools that work seamlessly together across their most critical jobs, including customer relationship management, accounting, expenses, payroll and payments - all from one customisable dashboard.

1. Based on Intuit’s Growth Gap report as of October 2025

2. https://www.asbfeo.gov.au/small-business-data-portal/number-small-businesses-australia