Are you an accountant looking to promote your own business? Whether you’re hoping to find new clients, grow your influence or simply take your business to the next level, digital marketing could be the answer. Online marketing opens up a world of possibilities, including many low-cost advertising options, big branding opportunities and access to a global audience. Here are 4 digital marketing tips for accountants.
1 Create your own brand
You are not just another accounting firm, you are a brand. If you haven’t already, it’s time to create your own personal brand online. Set up a website for your business that’s easy to navigate and provides valuable information for your clients. You also need to look at your social media profiles and any existing presence you have online. Branding is more than just having a website domain, you need to think about:
- Personalised logo, slogan and/or mission statement
- Colours, style and fonts
- Imagery, photography and video
- Establishing a seamless look and feel across all content, products and media
2 Become a social media whiz
Social media plays a big part in digital marketing. Even if you’re not a social media fan for personal use, you will need to start playing the game from a business point-of-view. If you want to become a thought leader, start cultivating an audience on LinkedIn. To promote your business, use a Facebook business page. If you’re committed to creating new quality content regularly, you could opt for Instagram.
To leverage the power of social media, you need to be active and create content regularly. Get to know the algorithms of each platform, understand what your audience likes and dislikes and always use best practices. It can be hard work but the payoff can be huge, resulting in a dedicated audience, an increase in website traffic and more sales and leads.
3 Learn how to master email marketing
Despite the rise of influencer marketing and social media marketing, email marketing is still alive and well. In fact, it’s one of the impactful ways you can connect directly with your audience at any time of the day or night. You don’t have to go through a social media platform – you have direct access to their inbox. Average open rates and click through rates might seem low, but the truth is, when someone opens your email you have 100% of their attention, rather than just a few seconds before they scroll past. Creating an email database is a great way to build a loyal audience and can help boost sales, increase website traffic and grow your social media following.
4 Understand the power of SEO
If you already have a website, give it a second look and make sure it’s up-to-scratch. In order to grow your website traffic, you need to follow search engine optimisation best practices. Google has a very particular algorithm that sorts content based on a set of rules that determine what results are best for the user. You need to keep this in mind when writing blog articles, creating pages and even designing your website. If you don’t have the expertise or time to research SEO best practices, hire an expert to help.