Gone are the days where simply having a web presence was enough to put your business on the map. To keep people’s attention, it’s now more important than ever to create a website that not only looks the part, but offers a seamless user experience. Here are our five top tips for building a website that converts more clients.
1. Make sure it’s mobile-friendly
Mobile devices are quickly becoming the preferred way to browse the internet, contributing to more than 40% of all online traffic in Australia. So, if your website isn’t mobile-friendly, your business is at high risk of being left behind. The good news is that optimising your website for mobile devices isn’t as difficult or time-consuming as you might think.
In fact, most website builders allow you to easily adapt your design in visual composers to better fit smaller screens and mobile functionality. You can even integrate mobile-friendly features, such as ‘click to call’ buttons and your Google Maps location information.
2. Functionality is key
Whether your audience is browsing on a desktop, tablet, or mobile device, your website functionality can mean the difference between winning or losing new prospects. Glitchy features, slow-loading pages, and confusing navigational menus are just a few common problems that can quickly turn people away. When designing your website, keep in mind what people come for and make that information easily accessible.
3. Integrate your existing platforms
If your firm is present on any social platforms, including LinkedIn or Google My Business, you can connect them directly to your website using ‘widgets’. Once clicked, these will send users directly to your profile. This allows website visitors to instantly connect with you on these platforms and follow your business updates.
4. Practice SEO
Search engine optimisation (SEO) can help your page move up in the search results, which increases the chances of your firm being found by potential clients. To achieve this, research relevant keywords for your area of expertise and follow Google’s best practices when writing your website content. A well-optimised website will include things like titles, backlinks, and meta descriptions for each page.
5. Create your own imagery
If you really want your website to stand our from the crowd, consider taking your own photos. Getting rid of any stock imagery from your website will help take it to the next level. Just make sure your images are high quality and optimised for SEO.