Is your firm making the most of social media? Whether it’s Facebook or LinkedIn, YouTube or Instagram, social media can be a valuable marketing tool for accounting firms of all sizes. Not only is it a way to communicate to your existing clients, but it’s a fantastic tool to find new customers, differentiate yourself in the market and ultimately, grow your business. Here’s a quick guide for accounting firms looking to use social media to increase their digital footprint.
Where do I start?
The world of social media marketing can sometimes seem overwhelming. But the best way to get started is to simply create accounts for your business on the main platforms. Start with the big four; LinkedIn, Facebook, Twitter and YouTube. Make sure every account uses your exact business name, so it’s easy for customers to find you. For each platform, make sure you:
- Create a profile name that matches your business
- Add a logo or professional photo
- Add contact details, such as address, phone number and emails for customers to get in touch (if relevant to the platform)
- Add a small blurb about your firm
- Add friends and contacts where appropriate
What do I post?
Social media is a great space to showcase your expertise and it gives your customers another way to interact with your firm. Each platform is different but ultimately, social media offers the unique opportunity to be social with your audience, while also promoting your own unique content.
It’s a great way to communicate news, updates or weigh in on trending topics. Quotes, inspiration and news about your firm can easily be shared on Twitter and LinkedIn, while Facebook could be ideal for showcasing blog articles or news articles worth sharing. You can also upload tutorial videos to YouTube or Facebook that will be helpful for your customers and potential customers.
How often should I post?
There is no hard and fast rule when it comes to posting content on social media, but there is one golden rule – post regularly. Everyone is hungry for new content, so you want to make sure your social media accounts are being updated often. It’s also important to check in regularly and respond to any comments, questions or reviews.
How do I promote our channels?
Once your social media channels are up and running, it’s time to promote them. Not only can you find new followers, viewers and customers on the platforms themselves, but you can also promote your social media presence through other channels. Make sure you have links to your social media accounts on your website and also in your email communications. Print the details on your business cards and encourage your existing customers to find you on social media to keep in touch.