With almost half of Australia’s website traffic logged on mobile devices, it’s no secret that your business should be in it to win it. If your website fails to deliver this with ease, consumers are likely to lose interest and find a competitor who does. Here’s how you can secure more business by optimising your online presence for mobile.
Good first impressions
Think of a website as a digital storefront. If you were to walk into a shop with clutter everywhere and no one to help you find what you were looking for, what would you think? Would you trust them to deliver what you need? A website that hasn’t been optimised for a mobile device can feel just like a chaotic storefront. To encourage a positive experience, your mobile website should reflect your business values. If consumers don’t like its navigation or look, you’ll most likely never see them again.
Useful, integrated features
A mobile-friendly website has a number of features that can help potential customers connect with your business. These include the ability to:
- Access your website anywhere, any time
- Call or email you with the tap of a button
- Find your social media accounts
- Shop from their phone
- Share your content on social media or in a direct message
The benefits of having a mobile website go beyond the user experience. It will also increase your chances of being found by customers online. This is because search engines such as Google give preference to responsive mobile sites in their algorithms. So, not only is it important for keeping your customers around, having a mobile-friendly website is also imperative for them finding you at all. To improve your search engine optimisation (SEO), here are a few things you should do:
- Ensure your mobile website is fast and responsive
- Avoid pop-ups and loading screens
- Make sure your site is legible and easy to navigate
- Test your site on different devices
To see how your site is doing, check out Google Search Console. From here you can learn where your mobile website is succeeding or failing in terms of SEO. The Mobile Usability tool trawls through your site for you, highlighting any posts or pages that might not meet expectations. From here you can update elements to improve searchability.