Social media is all about people. Business is all about people too, which is why representing yours on social media is an invaluable marketing opportunity. There are many platforms to choose from, with some being more useful to accountants than others. Identifying the right ones for you, and taking advantage of them, can position your firm as an industry authority and significantly boost your business. Learn how with our social media guide for accountants.
Why use social media?
Social media is a great way to get and stay close to your customers. Through the various social media tools, you will be able to:
- Interact directly with customers
- Keep your business front of mind
- Position your firm as an expert in your field
- And showcase your business to new prospects
And the best part is, it’s free!
What platform is best for accounting firms?
While there are many platforms to choose from, not all of them are equally suited to those in the accounting trade. Here are some:
- Facebook: This is the biggest social network in the world, so from a marketing perspective, it’s a must. You can create a customised page for your business by uploading your logo, images, and other business details such as your address, website URL, and any blogs you might contribute to. Here, you can give people an insight into your business culture by sharing company updates or milestones. You can also use it share industry news and other things relevant to your audience. To connect directly with community members, you could join accounting- and finance-related groups and offer your advice.
- LinkedIn: As a social networking site for the business community, LinkedIn can be a vital platform for accountants. You can build a community and join groups in a similar way to Facebook, and boost your profile by sharing posts as well as professional experiences. A unique feature of LinkedIn is that you can write whole articles based on your expertise and share them which can help establish you as a thought-leader in your field.
- Twitter: Getting involved in an accounting-related tweet chat can be both informing and entertaining. Use hashtags like #accountant, #bookkeeper, #CPA, and #QBOchat to find the latest conversations and connect with fellow tweeters. Through regular interaction, you’ll gain followers and eventually become a source people will turn to for advice – or just a good chat. You might even learn from other users. You could pick up tips from peers, follow relevant government bodies for updates, or gain useful insights into the needs and wants of your clientele – and all of it in 280 characters or less.
- Google+: This is Google’s equivalent of Facebook for business, with currently around four to six million users. As you would expect, it integrates the full suite of Google services like Gmail and Google docs – most of which your clients might already use. It’s a great platform to widen and build a new network of business contacts, and to get your services closer to prospective corporate clients. You can also personalise sharing with smaller groups via the Circles feature and use Hangouts for group chats.
- YouTube: If you’re comfortable in front of a camera, you might want to give YouTube a try. With ‘how to’ videos being among the most popular ones on the platform, consider creating your own advisory channel – whether that’s peer-to-peer or client-facing is up to you.
The right social media platforms can do wonders for your business. Used strategically, you will be able to grow your accounting business by directly connecting with new and existing clients, and forging business relationships.