Content marketing is changing the way we share and consume information. Whether it’s through a blog post, videos, podcast or images, content is an amazing avenue to showcase your expertise. In order to grow your accounting firm and demonstrate your knowledge, you can use content marketing to power your brand, grow your online presence and provide valuable resources to your clients. Here’s how you can use content marketing to transform your firm.
1 Grow your website traffic
Content marketing is an amazing, and often affordable, way to drive traffic to your website. Having fresh and new content on your website, through a blog for example, can allow you to target keywords and grow your search engine traffic. New visitors to your website may not have heard of you before, but could end up finding your firm through your content and then subsequently learn more about your business. If you are strategic about your approach, a well-rounded content strategy could grow your website traffic significantly.
2 Showcase your expertise
One of the core benefits of content marketing is the opportunity it provides to demonstrate your expertise. Instead of simply telling people that you’re experts in your field, show them through your content. Write articles about topics that are important to your industry or film videos with your accountants talking through complex financial questions. Not only will your content help other businesses, but it will show you are passionate about your field.
3 Provide value to your clients
Content is not purely an advertising avenue, instead its primary goal is to provide some kind of value. For example, your content could provide in-depth explanations about financial complexities, answers to common business problems or simple guides that clients can download and use. You can use content to show your expertise to your clients (or potential clients) and provide value where others aren’t. It’s the perfect way to differentiate your firm from the competition.
4 Grow trust
Not only can content marketing grow your website traffic and provide value to your clients, but it can also build your authority and credibility. Use content to demonstrate your expertise, and become a leader in your field. Content marketing is also a great avenue to carve out a niche for your firm and showcase your knowledge and ability in a relatable, yet professional way.
5 Reach new customers
Investing in content marketing long term has the potential to reach new customers and ultimately, grow your business. In addition to increasing your website traffic through search engine optimisation (SEO), you can also promote your content on social media. Having engaging and valuable content to amplify on platforms like Facebook, Twitter and LinkedIn is a great way to reach new customers and other small business online.