It’s more important than ever for businesses to have a functional, attractive online presence – and accounting firms are no exception to the rule. A great website will tell your current and potential clients who you are, what you do, and why they should choose your services. Here are our five top tips for creating a killer website.
1. Be easy to understand
Your website should establish your firm as professionals to trust when it comes to bookkeeping and other financial services. That being said, you don’t want to overload your audience with industry jargon they won’t understand. Your visitors will want to find the answers they’re looking for as quickly and easily as possible, so keeping your content simple, informative, and engaging is essential.
2. Don’t forget search engine optimisation
Search engine optimisation (SEO) ensures your website appears in the search results for search engines such as Google. This means it has a higher chance of being found by the people who are looking for services like yours. You need a comprehensive SEO strategy to ensure your website ranks in Google, so it’s worthwhile getting a professional to help. A professional and SEO-friendly website can help build your business and grow your customer base.
3. Be informative
A good website should tell potential clients more than to just pick up the phone. First and foremost, it should provide answers to questions or concerns they might have when it comes to their financial management needs. A great way to do this is by setting up an FAQ page or even a blog. Here you can post well-written, informative articles that are relevant to your customer base. This not only benefits your SEO ranking, but sharing your expertise will signal professionalism and establish trust among prospective clients.
4. Make sure it works on mobile and desktop
Close to half of all website traffic in Australia comes from mobile phones – so, if your website isn’t optimised for mobile devices, you’ll miss out on a large chunk of potential customers. Because they are accessed and viewed differently, factors like load speed, image solution, design, and even the amount of content on each page should be tailored to both viewing options.
5. Keep it fresh
To ensure a smooth user experience, you should regularly update design features such as images and videos, refresh your content, and check that all features are functioning properly. Keeping your website up-to-date is key to ensuring it makes a lasting impression on your visitors (and search engines) – and will have them coming back for more.