No matter what venture you’re looking to start, content marketing will no doubt be an important part of your marketing mix. Designed to engage with your potential readers and customers, content marketing can raise the profile of your brand and propel your business forward. So what is content marketing and where should you start? Well, we’re glad you asked because we’ve rounded up five helpful content marketing tips for new entrepreneurs just like you.
1 Go for quality
Content comes in all shapes and sizes. But no matter what content you are creating, whether it’s a simple tweet, imagery for Instagram or a video for YouTube, it needs to be high quality. This may mean getting a professional onboard to help out or outsourcing to an agency or freelancer. The internet and various social media platforms are becoming increasingly crowded so in order to stand out from the crowd, you need to make your content count. When copywriting, this means being consistent in voice and tone and avoiding any spelling or grammar mistakes.
2 Create for your reader
It can be very easy to get swept away in the process of creating content, especially when the demand for new content is so high. But always remember who you are creating content for – your reader. Whether it’s a potential new reader visiting your website for the first time, or a loyal customer following you on Instagram, your content should be less about you and more about your audience. What content resonates with them the most? What do they love to see and share? Make note and create more of this content.
3 Throw away the agenda
It is becoming increasingly obvious that people are seeking authentic conversations and genuine interactions with people and brands on the internet. Not every piece of content should be a sales pitch or a sponsored post. Be real with your audience. Create content that strives to foster real relationships with your readers – without always throwing in your own agenda. As time goes on, the sales will come. But now’s the time to focus on your audience and create meaningful interactions.
4 Understand the power of SEO
Search engine optimisation (SEO) goes hand in hand with content – and it can be your best friend. Search engines like Google have a not-so-secret algorithm that determines how content is ranked and sorted. While you won’t know exactly how it all works, there are plenty of rules you can follow to give you and your content the best chance of ranking. Do your research or engage with a respected SEO expert for advice. Remember that Google rewards sites that produce user-first content, so always write and design your content with the reader in mind.
5 Monitor results
Your content strategy should be a fluid concept. Make it a priority to regularly review your content and monitor both your results and the response of your audience. You may find that you’re killing it on one particular social media platform – if that’s the case, maybe you want to focus most of your energy there. Or maybe your videos are doing really well, so you might pull back on long-form written content and focus your time and energy on video. Use your results to your advantage as your build a loyal and engaged audience through content marketing.