Are you an entrepreneur trying to get your business off the ground? No doubt you are busy doing it all, whether it’s trying to acquire new clients or getting your paperwork sorted. These days, a new business needs an online presence and what better way to get your name out there, than using social media. It’s cost-effective and can reach the masses, but here are five rules that every entrepreneur should know.
1 Value engagement
Let’s just agree that when it comes to social media, engagement should be one of your main metrics. Whether it’s Facebook, Instagram or YouTube, you want to make sure that your audience is interacting with your content. This is most commonly measured by likes, comments and shares. These engagement metrics show you that your content actually resonates with your audience and can be a great guide when forming your content calendar moving forward.
2 Prioritise quality over quantity
Gone are the days when the more posts you had, the faster your social media following would grow. Now it’s all about quality. You want every single post, image and video to be high quality and genuinely reflect your brand. There’s no need to fill a certain schedule if your output isn’t going to get results. Competition is fierce, so you have to make sure that every post is going to stand out from the crowd and either inform, educate or entertain your loyal audience.
3 Be present
Social media is all about being present with your audience. Once you press publish on your post, your job is not over. You need to make sure you are setting aside time to actually interact with your audience. You need to answer their comments and reply to their direct messages, acknowledge their reviews or questions and get involved with your audience. Not only is this good practice for showing that your social media pages are alive and active, but it will help to create a loyal audience.
4 Know your analytics
There is no one size fits all when it comes to different social media audiences. In order to best serve your audience and garner the best results, you need to know your analytics – across all platforms. It’ll pay to regularly check your stats so you can know who you are talking to, when they are online and which content resonates with them the most – and the least. This may vary greatly across your different social media platforms, but it’s a great way to get to know your online audience inside out.
5 Watch for algorithm changes
Over the past few years, we’ve seen that social media channels have the tendency to change their algorithm overnight. They tend to keep their users in the dark, until one day, you notice your posts are no longer reaching the same people or receiving the same levels of engagement. To stay on top of social media algorithm changes and best practices, it pays to keep an eye on the ground. Subscribe to online sites that keep watch on social media movements and be ready to alter your publishing schedule accordingly.