Making it as an entrepreneur isn’t easy. To succeed, not only do you need the right set of skills and a catchy personality, you also need visibility within your sector. Forging a strong personal brand will communicate what you stand for, and make people remember you. Here are five bulletproof personal branding tips to build yours.
1. Develop your brand strategy
Developing a brand strategy for yourself is just as important as creating one for a business. It will involve some self-reflection, so you’re clear on how you want to present yourself, brainstorming, and thorough market research. Think about your values, skills, what you can offer, as well as the people you want to attract, and what you want to achieve personally and professionally. After figuring out your niche (e.g. motivational speaker, budget fashion finder, SEO wizard), take a look at your competitors to understand what other people are doing. This will help you outline the best approach for your purpose.
2. Identify your point of difference
This means figuring out your unique selling point (USP). What are the qualities that make you stand out from others? If you’re pitching yourself as a lifestyle coach, for example, your USPs could be your own personal journey, your fun, unusual approach, and that you offer remote video consultations. Clarifying these elements in your mind and communicating them effectively to the outside world are essential to personal branding success.
3. Be present on- and off-line
Once you’ve defined your personal brand, it’s time to communicate it to the people you’re trying to reach. To do this, it’s important to increase your visibility on the right platforms – both digitally and in real life. There’s a strong chance your audience will be using search engines and social media, so these are good places to start. Creating a branded website and blog, and linking them to relevant social accounts, will increase your exposure and direct traffic to your landing page. Off-screen, surround yourself with the right people by attending industry networking events – just make sure to have your business cards handy.
4. Look and sound the part
What you look like, what you say, and how you say it are three very crucial aspects of personal branding. Again, this applies to the real and digital world. Online, carefully consider your tone of voice, fonts, colours, and images you use. They should be consistent and align with your brand values. Of course, in-person impressions should match these guidelines, too. Here, you should also put some consideration into how you dress, your level of grooming, body language, and verbal articulation – it all speaks to your brand.
5. Stay authentic
While personal branding is about crafting a public image of yourself, it’s important to remain authentic at all times – no one appreciates a fake. In fact, keeping up a false image all the time is not only exhausting, but it could also land you in places and jobs you don’t really want to end up in. Giving people real insights into your world and standing true to your convictions will reinforce your brand’s credibility. Bonus tip: Build powerful associations – who you choose to work and play with will reflect on you and you brand.