Social media has changed the marketing landscape for everyone, from small businesses looking to find new customers to big-name celebrities trying to generate album sales. Fame and attention are no longer limited to the rich and famous. Now anyone can create their own brand identity, cultivate a following online and become a social media influencer. But just because it’s accessible, doesn’t mean it’s easy. Here are five tips on how to become a social media influencer.
Discover your niche
There is no one kind of social media influencer. In fact, influencers cover a wide range of niches, from beauty and lifestyle bloggers, to travel, fitness and fashion experts, chefs and food enthusiasts, writers, poets, creatives and entrepreneurs. No matter where your talents lie, you can use them to form part of your personal brand. Before you kick off your personal or professional brand, have a think about what it is you want to talk about? Where do your passions lie? What expertise or talents do you have to offer?
Find your voice
Once you know your niche and what you want your brand to cover, you need to find your voice. You could think of it as your personal brand guide. What will your tone of voice be? Fun and flirty? Or educational and informative? At the end of the day, what do you have to say and how are you going to say it? Determining your tone of voice will help to formulate your brand as a whole and help you write your posts and captions for social media. Remember to think about how your voice will best connect with your desired audience.
Create your content
At the heart of being a social media influencer is the unrelenting pressure to create content. Social media platforms like Facebook, YouTube and Instagram demand a consistent flow of new content, whether it’s videos, images or blog posts. Start stockpiling amazing content now that you can share across your social media platforms. As time goes on and your social media following grows, you’ll be able to keep on eye on what performs well (and what doesn’t) so you can tailor your content to the wants and needs of your audience.
Attract an audience
So once you’ve got your brand identity sorted, your tone of voice is on point and you’ve started creating content, it’s time to find your audience. Social media can be a slow beast, so it’s will take time to cultivate a loyal and engaged audience. Post regularly and always respond to comments and questions. While some turn to paid promotions to grow their following, organic growth is often the strongest. Team up with other social media influencers to help each other grow naturally.
Connect with brands
You don’t have to have a zillion followers to be considered a social media influencer. In fact, micro influencers – those who have around 10,000 followers – are often praised for their high levels of engagement. Look for brands and businesses who might be interested in working with you. Find those who have a similar look and feel or seek out product or services that will resonate with your audience. But always strive to keep a balance between organic and sponsored content to avoid alienating the audience you have worked so hard to create.