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2018-07-02 17:55:16Advice for EntrepreneursEnglishIn last ten years, bloggers have flooded the internet at an exponential rate. From beauty and lifestyle, to travel and food, bloggers are...https://quickbooks.intuit.com/au/resources/au_qrc/uploads/2018/07/iStock-504861176.jpghttps://quickbooks.intuit.com/au/resources/advice-for-entrepreneurs/how-to-turn-your-blog-into-a-business/How To Turn Your Blog Into A Business | QuickBooks Australia

How to turn your blog into a business

2 min read

In last ten years, bloggers have flooded the internet at an exponential rate. No longer a place where people simply document their day-to-day ramblings, blogs are now fully-fledged businesses, some operating at an incredibly large scale. From beauty and lifestyle, to travel and food, bloggers are envied for their freelance lifestyle and seemingly rewarding careers. While making money online isn’t easy, it is possible. Here’s how to turn your blog into a business.

1 Cultivate a loyal following

Before you even start thinking about making money, you should be focussing all your time and energy on creating a loyal community online. In order to sell a product or service, you first need an audience who loves what you do – and that can take time. Build up your email list, grow your social media following and work on your search engine optimisation (SEO) strategy.

2 Consider advertising

Once your blog is up and running, you could consider adding ads to your website. There are a number of ad networks who can help run and manage your advertising revenue, but most will have a minimum requirement of sessions or page views per month before you can sign with them. Just remember to strike that perfect balance between making some dollars and keeping your site clean and easy-to-use.

3 Look for sponsorship opportunities

Depending on the strengths of your blog and the influence of your social media accounts, you could start looking for sponsorship opportunities. You may be able to team up with brands who are willing to sponsor a blog post, an Instagram or Facebook post or video content. You could also host a giveaway on behalf of a brand or business. Just make sure you know your worth, so you don’t sell-out for too little.

Overhead view of girl using laptop and camera to blog

4 Offer a product or service

Many bloggers eventually branch out and starting offering a product or service. You might host a webinar or create an educational series, where you share your expertise or skills around a certain topic. It could be a product you have created, or an app you’ve designed, a book you’ve written, a clothing line you’ve founded or a mentoring program you’ve developed. The opportunities are endless.

5 Become an affiliate

There are many affiliate programs that can provide additional revenue for bloggers. Many bloggers will recommend products or services they love and provide an affiliate link, which will allow them receive a small kick-back if any of their followers decide to purchase. It’s important to only recommend products and services you genuinely love and make sure you always disclose affiliate links.  

6 Go offline

Opportunities for bloggers to make money are not just limited to online. Many bloggers also make a tidy sum offline by appearing at events or speaking at conferences. If you’re an expert in your field, there are many money-making avenues you could explore. As your influence grows, you may have the opportunity to share your experiences as a blogger or social media influencer at an event or conference in your city.

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Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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