0
DAYS
0
HOURS
0
MINS
0
SECS
Over 2.2 million customers use QuickBooks.
Sign up for a free trial!

Mobile statistics: How do Australians use mobile?

By Intuit Australia

0 min read

If you’re an Australian entrepreneur, you can’t afford to ignore mobile technology.

A 2014 global study into the use of mobile technologies by IDG Global Solutions, which surveyed more than 23,500 executives and consumers across 43 countries, confirms that mobile technology is staging a takeover.

For business owners, it should be a wake-up call to look at how mobile-friendly your website, content and calls to action are.

According to IDG, 40 per cent of respondents had replaced either their desktop or laptop computer with a tablet device, and 50 per cent of respondents used a tablet device to read newspapers.

There’s also been a dramatic increase in mobile video consumption: 74 per cent of consumers used a smartphone to watch online videos, compared with 61 per cent in 2012. Plus, 87 per cent of tablet owners used their device to watch online video.

So, how do Australians use mobile and are we keeping up with these international trends? The AIMIA Australian Mobile Phone Lifestyle Index offers a snapshot…

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

Related Articles

How do your wages compare? Data from the 2017 Hays Salary Guide

If you’ve ever wondered where your salary sits among your industry peers…

Read more

More than 100,000 customers in Australia now using QuickBooks

Intuit Australia is delighted to report that we have surpassed 100,000 QuickBooks…

Read more

An Airbnb hosts guide to tax

So, you have a spare room or vacant property, but don’t want…

Read more