You’ve heard the buzz about sustainability, but it hasn’t been something you’ve focused on yet.
You aren’t alone.
Many business owners still have the perception that reducing their carbon footprint is a zero-sum game. Benefiting the environment means harming your business.
“Recently, however, new common wisdom has emerged that promises the ultimate reconciliation of environmental and economic concerns,” explains an article for Harvard Business Review. “In this new world, both business and the environment can win.”
There’s no denying that environmental impact is now top of mind for consumers—which means it needs to be a priority for businesses as well.
But if you’re still feeling resistant to these changing tides, we’re here to help guide you. Over the past month, we’ve covered a number of environmentally-friendly companies and pulled together these four lessons from their stories that you can put to use in your own small business.