If you’ve got the creative gene, as well as a burning passion to instigate change in the world, you could be the perfect social entrepreneur. This style of business operates with a different mindset, dedicated to solving social problems, rather than simply making profits for shareholders. Social entrepreneurship comes in all shapes and sizes across multiple industries, but there is one common thread – the desire to do good.
What is a social entrepreneur?
A social entrepreneur refers to someone who has formed a business, with the goal to improve the lives of others or make impactful change, relating to social issues. The business could be almost anything, with the title referring more to the business model and how it is run and funded, then the industries or topic it covers. Many entrepreneurs are turning their hand to social enterprises in order to create change in the world, help others, and in turn, receive greater job satisfaction.
How to become a social entrepreneur
If you’re considering becoming a social entrepreneur, there are a few considerations you’ll need to think about. Before deciding on a business model and some of the finer logistics, you’ll first need to really define your why.
1 Find your cause
There is much need in the world and many social endeavours you could put your hand to. Before you set off on creating a business, you need to find your cause. It will be something that is going to drive your entire business model, so you have to make sure it’s something you are extremely passionate about. Do your research and find other charities and nonprofits that you could work with to see your vision come to past.
2 Find your people
It takes many hands to bring a business to life, and maybe even more so, when you are aiming to change lives with your business success. Find other entrepreneurs who can team up with you and bring your vision to life. Go out of your way to meet other successful social entrepreneurs and even look out for a business coach or mentor who can help you on your journey.
3 Find your brand
Once you have your business model, your social cause and your support, it’s time to sort out your brand. What do you want your business to represent? How do you want others to perceive your brand and your cause? You’ll need to start thinking about your business name and logo, your website and social media channels, colours, fonts and styling, vision and mission.