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Emma Crawford-Falekaono

Emma Crawford-Falekaono

Emma has over 15 years’ experience in Chartered Accounting and commercial environments in NZ, AU, US and UK. Emma started her career with a global accounting firm before taking time out to deploy as a Military Police Officer to Southern Afghanistan. She specialises in consulting to Accountants & Bookkeepers on driving efficiencies in their practice utilising technology to enable revenue growth and effective, value add advisory services to clients. Emma is currently Tradify's Chief Revenue Officer, leading the team globally to scale and optimise the business in every key market.


How to target trade and construction firms

With the building & construction boom, demand for tradespeople is far outstripping the supply across all major western countries. Trade businesses are drowning in work. Consequently, trade business owners are drowning in paper and admin making them the perfect growth industry for accountants & bookkeepers to add the most value. Many small trade companies with […]

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