Every small business owner needs to create their own brand. Across your website, social media channels, email newsletter, videos and product messaging, your brand needs to come through loud and clear. No matter what sphere you are operating in, you need to develop a unique brand voice in order to stand out from the competition. Here are five tips for creating a memorable brand.
1 Keep it real
With the rise of social media, brands and businesses are being held accountable more than ever before. Customers have direct access to big name brands with just one click. Now’s the time to create a brand that’s authentic and real. Customers want to see a brand they can relate to, one that understands where they are coming from, and isn’t afraid to have a little fun. Social media is a great place to showcase your brand personality and have a sense of humour.
2 Consistency is key
If you want your brand to be remembered, you need to be consistent in all aspects. Once you decide on your logo, your colour palette, your tone of voice and brand styling, you need to stay in that space. Keeping consistent will help build your brand and create a personality that your customers love. Post regularly on social media, send out your email list on the same day every week, and interact with your customers on a regular basis. It’ll take time to build your brand, but small, consistent efforts will help.
3 Be professional
It may sound contrary to point 1, but the reality is, you can keep your brand real and authentic and stay professional. At the end of the day, you are a brand and no matter what services or products you are selling, you need to take your business seriously. Use professional imagery and videography across your website and social media channels, get a logo designed by an expert and always write in a clear, concise manner – and always check for spelling mistakes.
4 Embrace storytelling
Everyone loves a good story. Use the beauty of storytelling to your advantage when building your brand and showcasing your brand values. Whether it’s your story, your customer’s story or a story from a third-party, you can use these positive messages to bring your brand to life. Storytelling is also an amazing way to get engagement on social media, and a nice change from the many brands that only communicate via a sales pitch.
5 Listen to your audience
As you look to grow and develop your brand, keep a close eye and ear on what your audience is saying. Your online audience and existing customers can provide a wealth of feedback. What social posts are they interacting with most? Have you had any positive or negative reviews? What website content, be it blog articles, video tutorials, podcasts or ebooks have performed the best (and worst)? You can adjust your brand and content strategy over time to ensure you staying true to your own brand while also delighting your target audience.