Starting a small business? Whether you’re looking to launch a website, start a blog or open an e-commerce store, there are so many decisions to make along the way. Once you have your business up and running, it’s important to have the right tools by your side. Set your new business up for success, with these six tools, perfect for digital brands.
1 Social media scheduling tools
Once you’re business takes off, you’ll quickly realise that manage multiple social media accounts is no easy feat. Take a load off by investing in quality social media scheduling tools. There are many tools available that can help you schedule your Facebook and Instagram posts ahead of time, and your pins for Pinterest, plus they can offer detailed audience insights and automation. To start, check out HootSuite, Tailwind and Buffer.
2 Email marketing software
From the very beginning, it’s worthwhile having your email marketing software set up and ready to go. Start collecting email addresses from day one, in order to grow a loyal subscriber base. There are many email marketing platforms that offer affordable or even free services – perfect for new business owners. MailChimp is free for under 2,000 subscribers.
3 Google Analytics
It can be easy to jump the gun and launch your new website and before setting up your analytics. However, it’ll will help you in the long run, if you can get Google Analytics connected to your website asap. Start tracking your analytics, including website visits, time on page and user demographics in order to better understand your customer base and ultimately, grow your business.
4 Project management software
The to-do list of a new business can be never-ending. To help manage all your tasks, invest in easy-to-use project management software, like Trello or Wrike. From here, you can easily organise multiple different projects and even assign different people to certain tasks. This will be very helpful if you have a virtual assistant or employees working with you.
5 Keyword research tool
Search engine optimisation is a very real priority for online business owners. That’s where a fantastic keyword research tool can really come in handy. To help you with your content marketing efforts, start by using a free keyword research tool, like Keywords Everywhere. If you can create content that targets specific keywords, you’ll be able to grow your online traffic and ultimately, your business.
6 Easy-to-use accounting software
Handling the books of a new business can quickly become a time-consuming task. Before your paperwork gets out of hand, move to cloud accounting software, like QuickBooks. It will help you clearly distinguish your income and expenses and you can create professional invoices directly from the app. You can also use it to store your receipts before future tax deductions.