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2020-04-27 01:50:08coronavirusEnglishSmall businesses around the world are getting creative to stay open while COVID-19 keeps people indoors. Here are just some of the ways...https://quickbooks.intuit.com/au/resources/au_qrc/uploads/2020/04/working-through-coronavirus.jpghttps://quickbooks.intuit.com/au/resources/coronavirus/keep-business-open-coronavirus/5 ways to keep coronavirus from stopping work at your small business

5 ways to keep coronavirus from stopping work at your small business

3 min read

Amid the uncertainty surrounding COVID-19, there have also been moments of brightness. Citizens making music together from their balconies in Italy. People braving the supermarket to buy staples for elderly neighbors. Athletes donating money to hourly workers and staff whose jobs are in limbo.

Among the bright spots are the inspiring ways small businesses are getting creative to keep offering their goods and services. Restaurants offering curbside pickup, fitness centers hosting virtual workout classes, and local retailers delivering purchases. Here are a few more ideas for small businesses looking for alternative sales avenues.

1. Reinvent your business

If you’re a craft brewery like Sydney’s One Drop, you probably never thought you’d be in the hand sanitiser business. And yet, that’s what dozens of breweries like One Drop are doing. It’s a great lesson in creative thinking when facing business constraints.

Look around your space and reimagine what it could be. Maybe you can turn your kitchen into a community kitchen and focus on food delivery to the elderly. Or turn your restaurant into some other kind of food business, like Attica Melbourne turned into a bakery virtually overnight, or do grocery baskets. Or perhaps you can clear a space to sew masks for healthcare workers. Some of these efforts might go unpaid, but doing good work builds a positive reputation. And it’s possible some of the people you help now become your best customers later.

If you’re at a loss for ideas, reach out to the people who know your business best. You can still meet an employee over a video conference for a coffee and a brainstorm, even if you can’t meet in person.

2. Connect with clients virtually

Service-based businesses, in particular, may find it challenging to stay open while social distancing. But take a cue from the healthcare field: It’s been adapting a digital model for years. Telehealth connects patients with healthcare professionals by holding video consultations and monitoring well-being remotely. Telehealth services include mental health services, occupational therapy, and medical consultations.

When in doubt, think like a doctor. What services could you offer via video chat, livestream, or phone? There are plenty of ways businesses can adapt their services to virtual offerings.

3. Consider (or reconsider) e-commerce

Maybe you’ve tried selling inventory online, or perhaps the thought of opening an online store is new. Don’t think about selling your products online as a way out of financial hardship right now. Think of online sales as a chance to build out an additional revenue stream that will serve your business for years to come. Check out these tips for online businesses and how to use social media like Pinterest.

4. Host your own planning retreat

Not everyone can keep their doors wide open during coronavirus.

If your business can’t keep its doors open, use this time to think about how to grow and pivot your business. Many business owners wish they had time to think about marketing or evolve their business plan. But normally, they’re too busy to do so. Now is your chance to make plans for the coming year.

5. Take some inspiration from others

Business owners across the country, and around the world, are experiencing the same challenges. The good news is a lot of them are sharing whatever secrets they find for moving forward during this time. Keep communication channels open and use social media to see how others are responding. You might even participate in online forums to find more options, then adapt your business as you can.

If this article was helpful, check out the QuickBooks Resource Centre for more information on running your business and meeting Covid19 challenges.

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This content is for information purposes only and information provided should not be considered legal, accounting or tax advice, or a substitute for obtaining such advice specific to your business. Additional information and exceptions may apply. Applicable laws may vary by state or locality. No assurance is given that the information is comprehensive in its coverage or that it is suitable in dealing with a customer’s particular situation. Intuit Inc. does it have any responsibility for updating or revising any information presented herein. Accordingly, the information provided should not be relied upon as a substitute for independent research. Intuit Inc. cannot warrant that the material contained herein will continue to be accurate, nor that it is completely free of errors when published. Readers should verify statements before relying on them.

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Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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