QuickBooks Connect 2019 is only a few weeks away, and this year’s event is going to be bigger and better than ever! Hosted in Melbourne, you’ll be hearing from an amazing line-up of speakers, including Lielette Calleja from All The Counts. We sat down with Lielette to find out more about her business and why she’s excited to speak at one of the breakout sessions at QBC this year.
Tell us a little bit about you
After completing my studies, it was a natural progression for me to work in the small business market, partly because my father was a self-employed tradesman and I felt that I could relate to that market. I saw first-hand the struggles of small business and that life as a business owner comes with many challenges.
Throw a GFC into the mix, and you have yourself the makings of a bookkeeper who knew that her role was more than merely to manage the books. My role as a confidant, trusted friend, and professional advisor was on the rise but I had so much more to learn and decided it was time to venture into the big world of corporate.
I spent nine years working as an accountant and financial controller in the music industry managing finance teams plus working in logistics operations. Then moved to Pay TV as a business analyst and national procurement manager. The finance and operational insights I gained in my roles set me apart and primed me to go back to my first love, that being small to medium business.
I setup All That Counts as a high-level bookkeeping business that provided CFO management services. I’ve worked with many start-ups and small businesses and helped turn them into successful big players.
Tell us about your business All That Counts?
I started the business in 2004 as a sole trader and within three years I had a team of three, which grew to eight by 2015. Our team comes from a variety of professional backgrounds: small business accounting and commercial, but they all have this in common – years of experience, recognised qualifications, and a passion to help business owners.
Over the years, the All That Counts team has worked with many small to medium-sized businesses to simplify and organise the accounting side of their operations. Thinking outside the box is what we do best irrelevant where our clients or team is based.
You’ve been to QuickBooks Connect before – what did you enjoy the most?
This will be my third QuickBooks Connect in Australia and I have also been fortunate to attend the huge flagship QuickBooks Connect in San Jose, California three times.
Last year QuickBooks Connect was a surreal experience for me. The opportunity to share my journey after being named the Australian Firm of The Future was a momentous experience.
The exhibition arena is filled with app partners who know that their product works well with QuickBooks and for me, that’s very important. I place a lot of emphasis on app firms who are willing to invest the time to showcase to us how their product works and integrates with QuickBooks. It’s the best use of my time at any conference.
The highlight of any QuickBooks Connect is meeting up with industry friends for a laugh and sometimes even a cry. It’s nice to know that we all have each other’s back and this is a time when we can relax together and talk about the year that just went and what our plans are for next year. It’s amazing the sense of exhilaration you feel after coming back from QBC, which another reason is why I keep coming back each year.
What are you looking forward to at QuickBooks Connect 2019?
This will be the first 2-day QuickBooks Connect event in Australia so that alone is something to look forward to. There’s also something very special about going to Melbourne for a conference – maybe it’s the coffee or the cooler weather.
I’m looking forward to hearing from Clara Desira on Mindfulness as it’s certainly something many of us struggle with so any help from her is most welcome. The other session I’m looking forward to hearing is achieving hyper growth with limited resources with Alexis Soulopoulos.
You’re presenting about Single Touch Payroll at QuickBooks Connect. Can you give us a sneak preview of your presentation?
Single Touch Payroll was introduced last year to businesses with over 20 employees. We are only a couple of months out before this is mandatory for all businesses who employ staff. I am honoured to be presenting a session at QBC to talk about one of the biggest changes to how our businesses report wages, super and tax.
One of the challenges business owners face with any change is seeing the value of making the shift. Although STP is governed by the ATO and it’s compulsory, my session will highlight how this mandatory change can impact their business for the better by giving some real case studies. We may also have a special surprise for people in the audience.
What’s one thing you hope people take away from your presentation?
I hope small business owners can see that STP may be the catalyst for embracing digitisation but with that comes many other hidden benefits that will allow your business to grow and prosper.
Don’t miss out, register for QuickBooks Connect 2019 today!