Are you looking to grow your accounting business? It’s no secret that gaining new clients is a big part of running a successful accountancy firm. While many clients may find you through word-of-mouth or regular advertising channels, there are a number of ways you can actively pursue new clients. Let’s take a look at 4 things you can do today to attract new clients.
1. Invest in search engine optimisation
The truth is thousands of people are searching for a good accountant every month. And where are they searching? Google, of course. If you want your firm to surface in Google search results you need to invest in a solid search engine optimisation (SEO) strategy. Getting an expert to help you set up your website and develop a long-term SEO and content strategy will ensure you continue to rank well. This is a long-term investment, as Google’s algorithm changes constantly and you need to be across best practices at all times, but one that is extremely worthwhile.
2. Increase your referrals and recommendations
One of the best ways to increase your client base naturally is through word-of-mouth. So how do you get your clients talking about you? For the most part, keep them happy. If you offer excellent customer service and top quality work, your clients are far more likely to recommend your services. These days, you’re not just limited to regular conversations. Ask your reliable clients to leave a positive review on Facebook or Google. Not only will this help with your ranking, but it builds trust and credibility with potential clients.
3. Listen to your target market
In order to execute the right marketing or advertising campaign, you need to first understand who is your target market. What sort of client do you want to attract? What are their biggest pain points? How can you help them? Understanding more about who they are, what business they do and what they need most, will help you present the right solution. Once you understand more about your potential client, you can work on targeting them through traditional media, such as television or radio, or new media, like digital advertising or social campaigns.
4. Stand out from the crowd
There’s no denying that the accountant space is crowded. Instead of competing head on with other accountancy firms that may have deeper pockets, think about how you can stand out from the crowd. If your firm can differentiate itself from the competition, your clients will have a reason to choose you. If you’re answering a problem that no one else is, or offering a skill set or service that you know your target market wants or needs, you are sure to attract new clients. Just make sure you are showcasing what makes your firm stand out in your marketing and advertising activities.