Whether you’re part of a well-established accounting firm or a small business just getting off the ground, social media can be a powerful marketing tool. No longer just a platform for friends and family, many businesses have found social media to be key to their success.
Not all social media platforms are created equal, but here are four that are ideal for accounting businesses looking to grow their online presence.
More of a professional network than a traditional social media platform, LinkedIn is the perfect place to get started. Create a business page with a logo and small blurb about your company, which will then link to the profiles of your employees. You can use LinkedIn as a place to keep your customers (and potential customers) up-to-date with your business and the industry.
You can post blogs or articles, and share applicable content that will then appear in the feed of any user that has chosen to follow your business. You can also use this account to post job ads when you go through the hiring process. It’s a great way for prospective clients or even employees to get a glimpse into your company and it’s core beliefs.
We all know that Facebook is a great way to connect with friends and family, but it’s also a super-charged marketing tool that is used by millions of brands and businesses worldwide. Create a page for your accounting business and you’ll have another place where clients and the like can connect with you and your business.
You can use this platform to drive people to your website, or simply provide timely updates or news about your practice or the accounting industry as a whole. It’s also a great place for clients to write positive reviews about your customer service to help grow your business and establish your credibility.
If you’re looking for a way to engage with more potential clients or establish your expertise in your field, you could consider joining Twitter. This social media platform will allow you to publish articles or blogs from your website, quotes, news or any bite-sized pieces of content.
You could also start a conversation, known as a tweet chat, where your followers can ask accounting related questions, which you can then answer. This is a great way to engage with real people in real time, while also showcasing your knowledge.
While Pinterest may not seem like the obvious choice for an accounting firm, it can be a great marketing tool for businesses of all kinds. If you create new content for your website regularly, say for a blog, you can use Pinterest to drive traffic to your website.
Essentially a visual search engine, Pinterest relies heavily on attractive images and bold text. If you can take the time to create visually appealing pins, you may reap the benefits in website traffic. You can also add a Pin It button to your website to allow readers to pin your images and bookmark articles or pages.