Email marketing – whether used to promote special offers, products, business announcements, or simply to send newsletters – is an important part of your digital marketing mix. Email marketing keeps potential customers moving through the sales funnel towards their first purchase, and ensures current customers stay engaged with the brand.
And because it doesn’t require a huge investment, thanks to easy-to-use online tools such as MailChimp that do the heavy lifting for you, it’s an excellent way for small businesses to get their message out there. To get started with email marketing, first you’ll need a database of contacts. Here’s how to build one of your very own.