2015-12-14 00:00:002015-12-14 00:00:00https://quickbooks.intuit.com/au/resources/grow-your-practice/the-value-of-building-a-connected-brand/Growing Your PracticeEnglishFast forward to today’s digital economy and a unified brand presence is simply not enough— brands need to be connected.https://quickbooks.intuit.com/au/resources/au_qrc/uploads/2017/01/Smarter-Reference-Checking.jpghttps://quickbooks.intuit.com/au/resources/grow-your-practice/the-value-of-building-a-connected-brand/The Value of Building a Connected Brand
A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.
Fast forward to today’s digital economy and a unified brand presence is simply not enough— brands need to be connected.
A firm with a connected brand not only serves clients— but also engages and builds loyal relationships with them, differentiating itself in the process.
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