Whether you’re new to small business or simply looking to take your business to the next level, there’s no denying that social media can be a powerful marketing tool. From Facebook to Pinterest, Twitter and Instagram, social media is not going away, and if anything, it’s reach and profitability is only becoming more ingrained into our culture. Here are 5 social media marketing tips for beginners.
1 Create amazing content
Your audience will be constantly hungry for new content. In order to have successful social media accounts, you need to learn how to be a master content creator. Whether it’s beautiful images for Instagram, engaging videos for Facebook and YouTube or thought-provoking articles for LinkedIn, content is king. Do your research, watch your competition and figure out what content resonates with your audience, and how can you sustain creating this type content in the future.
2 Focus on the platform that wins
When you first start to dabble in the world of social media marketing, you can quickly realise that managing multiple platforms is a time-consuming task. While it pays to have social media accounts set up for your business across most platforms, you may eventually find that your audience gravitates towards only one or two. This is where you should place most of your focus, time and energy. Keep all your platforms alive, but divide your time by the platforms that give you the most return.
3 Become an analytics whiz
In order to determine the success of each post and map out your growth, you need to get familiar with your analytics. Each social media platform has its own metrics, but most will cover the basics, including reach, engagement, shares and clicks. Learn from both your best performing content and your worst, and use this information to create a content strategy. Find the sweet spot of killer content that informs and entertains but also fosters a relationship between you and your audience.
4 Make friends
Social media is not about blasting your audience with posts and messages, it’s about connecting with your readers and users in a meaningful way. One of the best ways you can do this, is by responding to your audience on social media. If people comment or ask questions, take the time to answer them – regularly. In the same token, if people leave reviews on Facebook or Google, thank them for taking the time. Use social media to make friends with like-minded business owners and brands, in order to share social media tips or work on collaborations.
5 Pay to play
Although we know that paying for fake followers and audiences is a no-go, sometimes you do have to pay to play when it comes to social media. Big players such as Facebook have slashed the organic reach of business pages, so if you want your audience to see your content, you will have to ‘boost’ your post. In other words, show Facebook the money. If you have deep pockets, you can look into sponsored or paid content opportunities across all social media platforms, in order to widen your reach and grow your audience.