It may seem like a trivial task – minute even, but the truth of the matter is, an email subject line is very important. It can be the make or break point for an email either being opened or sent straight to junk. There’s no denying that in today’s technology focussed world, email marketing is a powerful tool for small business. So let’s take a look at how to write an effective subject line.
1 Keep it short
People are busy. Most of your readers are likely using their mobile phones to check their emails, so you have mere seconds to capture their attention. The trick to writing a great subject line is keeping it short and sweet. Get straight to the point.
2 Create intrigue
You need to give people a reason to click on your email. Instead of giving all the details away in your subject line, learn how to create intrigue. A little mystery can go a long way in getting people to take that next step. For example, ‘You’ll never guess what we’ve just done’ or ‘The one marketing tool that changed everything.’
3 Tell them why
Give your readers a reason to open your email. What are they going to find inside? Why do they need to open it? Think about how many emails the average person has landing in their inbox each day – why should they open yours?
4 Solve a problem
One of the best ways to get people to open your email, is to solve a problem for them. If you can tell your readers that you have the answer to their problem sitting inside your email, you are sure to increase your click-through rate.
It’s no secret that we all love to hear the sound of our own name. Creating personalised website and email experiences is top of mind for many marketers. It’s a great way to create a friendly user experience and make your customers feel just a little bit special.
6 Use numbers
Numbers can translate really well when you need to write a catchy email subject line. Sell the content inside your email by adding a specific number. Instead of ‘Tips for housekeeping,’ say ‘10 amazing tips for housekeeping.’ Instead of just saying, ‘Sale on now’, say, ‘50% off sale on now’.
7 Don’t yell
Turn off all caps – there’s no need to yell to get your point across or use an excessive amount of exclamation points. If you choose the right words, you can create urgency in your subject line, without causing alarm. You don’t want to look spammy – or desperate.
8 Test, test, test
Every email is different and every reader base is different and there is no one right way to executing the perfect email. Find out what works for you and your readership. Monitor your open rate to determine what subject line has been most effective in the past – and see what you can learn.