Whether you’ve been an active social media user for years, or are still new to the game, social media can be something of a mystery. Whether it’s simply keeping up with the various platforms or understanding the secret algorithms, social media marketing can be difficult to master. Here are five common social media myths that just aren’t true.
1 You need to post all the time to grow a decent audience
Posting day and night is an exhausting way to grow your social media following. While it’s true that you need to post regularly in order to grow a loyal and engaged audience, social media is slowly moving away from quantity, and focusing more on quality. Sure, the more great content you post, the more chance you have of your audience seeing and interacting with your brand. But the most important thing to remember, is always post quality content that’s relevant to your audience – and post it consistently.
2 You can only post content that is new
Many brands and businesses are stuck in the never-ending cycle of finding new content to share on social media, and are missing out on the benefits of recycled posts. Whether it’s on Facebook, Instagram, Twitter or Pinterest, resharing content that has performed well in the past is a perfectly good strategy. Chances are, if your audience liked the content once before, they will like it again – just wait a little while in between reshares and watch the magic continue.
3 You need a big budget to succeed on social media
While it’s true that organic reach on social media, particularly on platforms like Facebook, has dropped significantly in the past few years, it doesn’t mean that big budgets are needed every single time you post. Many brands and business are still cutting through the clutter and finding their audiences online. While Facebook is certainly lending itself to the ‘pay to play’ theory, it doesn’t simply mean the more money you have, the more successful you’ll be on social media. There still needs to be plenty of strategy behind each post.
4 You can post the same content across every social channel
Each social media platform is different and therefore, each piece of content needs to be unique. That’s not to say that you can’t post the same content on multiple social media channels, but you will need to consider the different strategy of each platform. You may need to tweak the design slightly to account for Facebook’s 20% text rule, or you might need to crop your image to the right size, or mix up the copy. Needless to say, a cut and paste approach across every social media channel just won’t work.
5 To be successful on social media, you need millions of followers
Contrary to popular belief, bigger is not always better on social media. While everyone would love to have millions of followers on every social media channel, it’s more important to focus on your engagement, rather than your following. With the rise of social media influencers, many brands and businesses are seeing influencers with smaller followings, achieve more impressive engagement rates. And the more engaged your audience is, the more likely they are to become a loyal fan for life.