It’s no secret that content marketing is a hot topic. From big name brands to small businesses, this popular form of marketing has gained serious traction in recent years. Designed to target the right audience at the right time, content marketing is a strategic art form. While creating and amplifying content can be a fantastic way to grow your audience, particularly online, there are some common mistakes to avoid. Here’s our list.
1 Forgetting to amplify
At its core, great content marketing is all about great content. However if you spend all your time, energy and budget on creating your content, and not enough time amplifying it, you may be less than impressed with the results. In order to maximise the effects of your content, you need to create a clear plan on how you are going to support and promote each piece, whether it’s by social sharing, email marketing or online advertising.
2 Opting for quantity over quality
With the sharp rise in digital marketing and creative content over the past few years, the internet is becoming an increasingly crowded space. While having a great library of content ready to distribute is every content marketer’s dream, the reality is, quality content will always outperform content that’s not up to scratch. You need to focus on creating content that’s of value to your audience – content that’s helpful, interesting, informative, engaging and most of all, shareable.
3 Ignoring the rules of SEO
Search engine optimisation (SEO) goes hand in hand with content marketing. It’s more important than ever to adhere to the best practices of Google, so your content can rank better in search results. The better the ranking, the more eyeballs are going to see your content. Google’s algorithm is somewhat of a mystery but there are plenty of things we do know about search engine optimisation, including making sure your content is designed with user-intent in mind. Also, master the art of keyword research.
4 Not being consistent
In order to generate real results from your content, you need to be consistent. If you only post one blog every now or then, or one Facebook post a week, you won’t get the results you need. Create a content calendar that clearly outlines your content production, as well as your amplification. Make the most of automation and social media scheduling tools to maximise your time. This will help you develop a dependable readership and grow your social media following faster.
5 Not diversifying your content
Content comes in all shapes and sizes. In order to create a killer content marketing strategy, you need to make room for a variety of different content. Don’t limit yourself to just long-form content, explore the possibilities of video, podcasts, ebooks, infographics, interviews and listicles. Check out what your competitors are doing and see what you can do even better. Experiment with different forms of content to determine what resonates with your audience, and reflect your findings in your long term strategy planning.