Instagram now has over one billion monthly users worldwide. That’s over one billion reasons to make sure your small business is making the most of the popular social media platform. Here are five mistakes businesses make on Instagram so you can make sure you avoid them.
1. Disengaged followers
One of the biggest mistakes businesses make on Instagram is thinking followers equal engagement. Some businesses even turn to buying fake followers under the impression that having thousands of followers will generate more sales. However, the most successful Instagram accounts are ones with real followers who are genuinely engaged and show it through comments, likes, and shares. The idea is to get followers engaged in conversations with yourself and one another.
You can encourage this behaviour by replying to their comments and enquiries, hosting competitions, or running polls. The more your followers engage with you on Instagram, the higher the chance they will become more emotionally invested in your brand, which can ultimately inspire sales.
Another mistake businesses make on Instagram is posting inconsistently. This means either posting too frequently and overwhelming your audience or not uploading enough, which can lead your audience to lose interest. You can also be inconsistent in the kind of content you post on Instagram –make sure it’s relevant to your brand or has an overall cohesion. Planning your content ahead of time can help you develop a strategy that appeals to your followers.
3. Poor-quality content
Since Instagram is a very visually oriented platform, it’s important to stick with visually appealing imagery. Yet some businesses still manage to upload pixelated, blurry, or otherwise unsuitable content, which can easily deter Instagrammers from looking at and engaging with your feed. Make sure to always use the best quality images you can find. When in doubt, look at your favourite Instagram accounts and take notes on what you think they do well.
4. Ignore useful features
Many businesses will set up an account and post regularly but not take advantage of the full suite of features Instagram has to offer. This means they are missing out on Instagram Stories, polls, tagging, highlights, IGTV, and other fun things that can increase your brand’s exposure. So, take the time to familiarise yourself with all current Instagram features and make it a habit to keep up with any updates by following Instagram’s own account.
5. Create unnecessary barriers
A strong Instagram strategy makes it easy for prospects to reach out to a business or make a purchase. Ideally, you want your followers to jump through as few hoops as possible. In addition to featuring your website link and contact details in your bio, Instagram now allows you to tag your products directly in your photos. This nifty feature enables followers to shop your online store at the click of the button without leaving the app.