Social media is a great tool to quickly and cost-effectively promote your business and reach new potential clients. However, not everything posted online works equally well. Here are five mistakes to avoid on social media, so you can make your next campaign a howling success.
1. Work without a plan
The roads of social media can help lead your business to success – but navigating them requires a map. To get the most out of your social media presence, it’s best to generate a detailed strategy to guide you. This should include information such as your goals, budget, the audiences you want to reach, and the content you need to create to reach them. By outlining this information, you will gain a better idea of how to maximise the effectiveness of your campaign. Without a strategy, it can feel a lot like navigating your way through the dark.
2. Ignore your audience
Getting audience engagement on your social pages is usually a sign that you’re doing something right, so you should take the time to nurture these relationships. Regularly replying to interactions, such as comments and reviews, can give existing and potential clients an idea of how responsive your customer service is. The same counts for positive as well as negative feedback you may receive. A polite response that offers to resolve the problem shows that you care about your clients’ experience. In some cases, it may even turn a negative experience into a more positive one.
3. Post whatever you want, whenever you want
Whether it’s Instagram, Twitter, or Facebook, timing can be everything on social media. Posting at times when your audience isn’t online means your followers are likely to miss out on your content. At the same time, posting content that isn’t relevant or useful to your followers can also result in a sudden dip in engagement. To keep your engagement rates going up, you need to identify who your audience is, what information they’re looking for, and what time of day they prefer to be online. By creating posts around their wants, needs, and online availability, you’re more likely to reach people who will potentially convert into clients.
4. Spam your followers
Excessive, repetitive posts – or ‘spam’ – are usually a quick and sure way to get potential clients to unfollow you. A good way is to keep them engaged is by posting authentic content that’s relevant to your brand and adds value for your audience. This is again where a social media strategy can come in handy. It can help you maintain content consistency across your channels and, thus, help you grow your followers and gradually increase conversions.
5. Don’t spellcheck
Before publishing your posts, you should always proof-read your copy or run it through editing software. Even basic spelling or grammatical mistakes could potentially taint your business reputation and make your followers question the quality of your services. Of course, not every post needs to be a ground-breaking piece of literature but, ideally, the text should roll off the tongue easily.