We all know that social media can have a huge impact on brands and small businesses. However, with billions of social media users online and millions of brands around the globe, it can be hard to get past the competition and make a name for yourself. Even if you’re producing killer content across every social media platform, there are still a few tips and tricks you can do to make sure you’re doing social media better than everyone else.
1 Always reply to comments and messages
Your audience wants to interact with you. After all, isn’t that what social media was designed for? To encourage people to be social? Thanks to social media, the average person now has more access to brands, businesses and celebrities than ever before. To stand out from your competition, you need to be present and promptly reply to comments and messages across all your social media channels. It’s a super simple way to offer high-quality customer service to your audience.
2 Listen to your audience
Social media can be a powerful listening tool for brands and businesses. Take the time to analyse what content your audience likes and dislikes, and monitor comments, questions and reviews, to find out more about your target market. Your audience is an incredibly valuable source of information and social media lets you see what they like, dislike, what their concerns are and what they would like to see in the future – without having to pay a cent for any customer research.
3 Provide value without charging a fee
We all know the ultimate goal for almost any (and every) brand and business is to make a sale and grow a loyal customer base. But before you even try to get a customer to part with their money, you need to make them love your brand. Be generous in the way you interact with your customers by offering value – without charging a fee. Whether it’s free webinars, free printables or downloads or free videos, keep giving away amazing content so when you do ask your customers to buy a product or service, they already trust you and your brand.
4 Create a consistent brand personality
Many businesses are not using social media as a way to showcase their brand personality. However, social media is the perfect place to humanize your brand. While a website needs to be somewhat professional, social media is where you can have the freedom to develop a real brand personality. You’re allowed to break some of the rules – be fun, inspiring, cheeky and colourful – this is what your audience will connect with. Be genuine and authentic in your approach, but don’t be afraid to try something new.
5 Be in it for the long haul
It can be easy to win at social media in the short term, but if you want to beat your competition, you need to be prepared to hustle long term. Social media is not a short game. You need to start accounting for social media in your marketing and advertising plans – and budgeting for it too. If you want to make a splash, be prepared to make an effort.