Whether your brand is a little outdated or you’re looking to pivot in a new direction, a brand refresh can be a great option for small businesses looking for a quick win. It doesn’t have to be a full branding exercise, but instead can be small changes designed to make a big impact. Here are five simple ways to refresh your brand so you can stand out from the crowd.
So many businesses are being birthed online, but many small businesses today either have no website at all or one that is very outdated. Technology has changed rapidly in the last ten years, which means design capabilities have improved significantly.
There could be small changes that you make to your business website that will initiate big business impact. It could be updating your design to make it more user-friendly, ensuring your website is mobile-responsive, adapting your website to include an online store or a more aesthetic change, such as updating images and old headshots.
While it can be a costly exercise for big-name businesses to change their logo, a small business can usually get away with making a change to their logo relatively easily. You may wish to change your logo so it better reflects your brand goals or aligns with your new purpose, or simply update an old logo that’s done its time.
A simple logo change can bring a freshness to your website, social media channels and business cards. However, if you already have a well-established brand with a recognisable logo, you might want to think twice about making major changes to your central brand asset.
3 Colours, fonts and imagery
Something as simple as changing your colours, fonts or imagery could be an easy solution to a brand refresh. You’ll be amazed at what a difference a simple branding change can make and it doesn’t have to be a grand change. For example, you might not even change the colours of your brand, but the shade.
You could reshoot photos and update any imagery that’s included across your website, business cards or instore. Fonts are another branding choice. But just make sure you are happy with your decision, because it can be quite the undertaking to update your fonts across every platform.
4 Social media channels
While you might not be able to change the platform themselves, you can do a bit to spruce up your brand identity on social media. Particularly with the style, colours, captions and frequency of content you are posting. On Instagram, you could change the aesthetic of your imagery, or on Facebook, you could make a move to post more video content.
If you make any stylistic changes to your website or logo, you should also remember to update your social channels so they accurately reflect your new brand.
You can also give your brand a quick refresh by revisiting your content strategy. Depending on the type of content you are currently creating, you may want to pivot and try something new, changing the amount or type of content you are producing or updating your publishing schedule.
You may want to try more aspirational content or create in-house videos that showcase you and your business. Or you might want to do more photography yourself, instead of relying on stock imagery. These small changes can help to make your brand contemporary and better reflect your small business goals.