Have you been wondering what all the fuss is about when it comes to social media? Do you question whether or not your business really needs to use it? Well just in case you still aren’t sure, we’ve put together six compelling reasons why you need to be on social media, and how your business can benefit from a strong social media presence.
1 Your business can be found online
Make no mistake, most people turn to the internet when they are looking for something. If someone wants to find your business address, your phone number, your opening hours, your menu or product list – they are going to go straight to the internet. While having a business website is extremely important, having active social media accounts will also help your business be found – wherever a customer looks online.
2 It provides a service to your customer
These days, customers expect you to have a social media presence. This is where they will go to find up-to-date information about you and your business. If you’re closed for a public holiday or have changed your menu, if you have a sale on or have moved premises – this is where you can keep your customers abreast of any changes that may ultimately affect them. You are not just doing it for you, you are doing it for your customers. In turn, your excellent customer service will help you grow a loyal following.
3 It helps develop your brand personality
While your website may be conservative and more straight-forward, your social media channels are where you can have a little fun. It gives you the chance to showcase your brand personality, be it through imagery, video or text. You can do live videos or use Facebook or Instagram Stories to go behind-the-scenes and offer a glimpse into your life as a small business owner.
4 You have the opportunity to create trust
Social media is a fantastic place to develop trust with your customers. Channels, such as Facebook, allow customers to leave reviews and recommendations on your page, which can be invaluable for growing trust and brand recognition. You can also reply to comments, questions and queries, allowing your brand to feel more personable and trustworthy.
5 You can gain valuable customer insights
Social media is a two-way street and growing your business profiles will give you direct access to your customers. You can have conversations with your audience and hear their concerns, their praise and their questions, in order to better understand their wants and needs. Take all the guesswork out of your business planning and get your customer insights straight from your social media channels.
6 Grow your business on a budget
You can also use social media to grow your business. Most social media platforms allow you to pay to promote your posts and reach a larger audience. This is particularly useful for small businesses who want to market directly to customers but don’t have a huge budget to spend. You can also join forces with social media influencers, or micro influencers to find new audiences online.