Social media is a powerful marketing tool for small business. Whether you’re actively using social media or only doing the bare minimum to keep your accounts alive, these popular online platforms could be the secret sauce to creating buzz for your business. Depending on your business and the type of growth you’re looking for, there are a number of ways to use social media to your advantage. Here’s how to make it work for you.
1 Run a competition
One of the fastest ways to grow your social media following is by running a competition. Everyone loves a freebie, so if you can create a giveaway that involves an awesome prize, you’re well on your way to creating a buzz. Next, you need to work out a strategy on how to run your competition via social media. Facebook, Instagram and Twitter are popular platforms for competitions, depending on where your audience lives or which account/s you are looking to grow.
2 Team up with influencers
Get your name out there by leveraging the audiences of others. Social media influencers come in all shapes and sizes and can be seriously valuable to businesses looking to increase their brand awareness. You can use micro influencers to post content about your product or service, or promote a competition or giveaway on your behalf. You can ask them to do a review of your products in video form or simply get them to create content that features your packaging or product in shot.
3 Post valuable content, including video
Everyone wants to be the creator of viral content but it’s a tall order – and one that’s hard to repeat. However, if you can create quality content, particularly in the form of video, you can cultivate a seriously loyal social media following. Content that is easy to be shared is best, because your audience will do the hard work for you, sharing your content among family and friends. Platforms such as YouTube, Facebook and Instagram lend themselves to video creators.
4 Offer special deals and discounts
Nothing will increase your website traffic or social media following like a flash sale. Take advantage of the yearly sales cycle and offer deals and discounts every few months. You can create a buzz but offering online discounts for a short time only – eg. A 24 hour sale. You can use discount codes that are only shared on your social media accounts and make the offer enticing so your audience will be more inclined to share it. This can result in an increase of website traffic, sales and social media growth.
5 Host an event
Create buzz for upcoming events on social media. You can share the details for an event across all your social media platforms, using different forms of content. Share a video, create a blog post or film a Facebook or Instagram Live post. If you have any guest speakers or sponsors, you can ask them to also share the details on their social media – just ask them to tag you. You can also give away free tickets, if it’s a paid event, and make a competition out of it. Wherever you can, try to use social media to get people excited about your business and what you’re doing.