Since many non-profits and charities rely heavily on third-party donations, fundraising is an essential source of income for these types of organisations. However, getting people to part with their hard-earned cash isn’t always all easy. Here are five strategies to help boost your fundraising efforts, and increase the volume and quality of the donations you receive.
1. Get online
Promoting your non-profit online increases the exposure of your organisation, which can lead more visitors to your website. So, it’s important your organisation’s website is donor-friendly and easy to use. It should not only clearly communicate your mission, but also feature an integrated payment system, so people can make contributions at the click of a button.
Keeping your social media platforms up-to-date and engaging your followers on a regular basis can also help your non-profit stay front of mind when it matters. Additionally, you can use content marketing to build a more personal bond with your target group. Crowdfunding platforms such as Mightycause and GoFundraise have also proven to be very effective.
2. Target your campaigns
Regardless of how you’re planning to reach people, tighter targeting can increase your success rates. Think about the different types of people who may be keen to contribute to your cause. Consider their likes and dislikes, and how – and on which platforms – they prefer to interact with businesses like yours. You can then tailor your campaigns according to your findings.
3. Host events
Events are still one of the most effective and popular ways to raise funds. But it might pay to think a little outside the box. As well as charity auctions and trivia nights, you could organise silent discos, cooking competitions, or even world-record attempts. Somewhat unusual fundraising events are bound to attract more attention. You can also add a direct donation option to your event invites for those who may not be able to attend but would still like to show their support. Events are also a great way to generate content for your social platforms and boost engagement there.
4. Nurture existing relationships
If someone has made a donation to your organisation once, chances are they’ll do it again. That’s why you should keep nurturing your relationships with previous donors. You can start by sending out ‘thank you’ notes and, over time, invite them to your events and keep them updated by email or direct mail.
5. Seek out partnerships
Many businesses actively seek partnerships with charities and not-for-profits to raise their philanthropic profile and humanise their brand. This also works the other way around, as non-profits like the Ronald McDonald House (RMCH) have proven in the past. Partnering with corporates can secure you regular donations and raise the profile of your organisation. Their employees might even be interested in volunteering for your cause. However, you should remain strategic about picking potential partners and make sure their business values align with your mission.