Are you currently running a non-for-profit but struggling to keep the money coming in? Just like all businesses, non-profits need a healthy cash flow to keep their operations going. As well as hosting seasonal fundraisers, here four ways to keep money coming in all year round.
1. Ask for donations
Directly asking people for donations doesn’t have to be uncomfortable. Regardless of how you prefer to reach donors (e.g. email, direct mail or face-to-face), try creating a compelling narrative that supports your cause and draws your audience in. Thanks to crowdfunding platforms like GoFundMe, it’s also easy to ask for donations online.
People all over the world can pledge small (or large) amounts of money to causes they’re passionate about. In return, some organisations offer rewards depending on the size of the donation. These incentives can include crediting the donor’s name on your website to a free dinner at an upmarket restaurant.
2. Host an event
Whether we’re talking black-tie gala or sausage sizzle, hosting a fundraising event can be a fun way to involve the community while raising a large sum. You can even ask people in your community to pitch in and, for instance, provide unwanted items or specialty skills for sale at a charity auction. This can create a feeling of instant gratification for your donors, which can help them leaving your event more satisfied.
You could also host dinners or luncheons, second-hand markets, art shows, talent shows or open-mic nights, or even teach classes (e.g. cooking, yoga, or pottery).
3. Sell something
Selling merchandise can offer longer lasting value to your benefactors while simultaneously increasing your brand awareness – and you don’t have to be a well-known non-profit to do it. With an interesting and creative idea that relates to your cause, you could sell anything from t-shirts to calendars, tote bags to water bottles.
However, your sale items don’t always have to be of a material nature. If it’s still in line with your mission, you could offer supporters something more symbolic, like a tree planted in their name. A nicely framed purchase certificate can then forever remind them of their good deed.
4. Get people involved
Why not get your followers directly involved in the fundraising fun? Personal challenges, like the legendary ice bucket challenge, are a great way to get people excited to raise money on your behalf. As the host, you could either ask them to perform a task chosen by you or let them pick their own battle, like cutting their hair once they’ve reached their pledge goal for your cause.