Australians spend million of hours volunteering each and every year. These volunteer workers are an integral part of the charities and non-for-profit organisations they serve. Learn how you can go about attracting more volunteers to support your cause in this handy guide.
Define the role
The first step in recruiting volunteers is to decide what jobs do you need them to do. Do you need help to run a one-off event? Or are you looking for a few individuals to perform more regular tasks, such as collecting clothing donations? Once you know what you’re after, you can create a written role description that will give potential recruits a good idea of their duties and time commitment.
Find similar interests
Recognising the different reasons people choose to volunteer can help you understand whether they are a good fit for you. Different organisations can appeal to different groups. For example, a pet lover might prefer an organisation with a focus on animal welfare. Passionate travellers, on the other hand, may prefer to be more hands on and help out on the ground in economically challenged territories. Find those that have similar interests and passions as you and your organisation.
A good way to start is by creating a recruitment section on your charity’s website. You can begin by uploading the role description and then bring it to life with visuals to help illustrate how the role contributes to the organisation’s goals. The link to your recruitment page can then be quickly shared to social media and mail-outs. You can also advertise on recruitment websites, such as www.govolunteer.com.au and www.volunteeringaustralia.org.
Visit the local community
Many people are interested in volunteering, but don’t know where to start, so consider delivering the information directly to them. Place posters on noticeboards in community buildings, such as libraries or shopping centres. You can place an ad in the local weekly newspaper and arrange to talk at group events, like school assemblies or rotary meetings.
Hosting an information evening can be a great opportunity to bring together current stakeholders and other backers of your organisation where you can spread the word. You could also include family and friends of the beneficiaries – they will have seen first-hand how your charity has helped others, and are probably be keen to give back.