The best creative thinking happens on a company’s front lines. You just need to encourage it.â€
Famous words from Roger L. Martin, one of the world’s top 10 strategy experts, a dean of the University of Toronto’s Rotman School of Management and the author of The Design of Business (Harvard Business Review Press, 2009) and Fixing the Game (Harvard Business Review Press, 2011).
In The Innovation Catalysts, Roger discusses Intuit’s journey to becoming an innovative world leader that is consistently rated as one of Forbes’ Most Innovative Companies, Fortune’s Best Places to Work and Most Admired Companies.
How do we do it?
Innovation at Intuit is systematic yet we afford our employees the autonomy to tap into their own passions to delight customers and grow the company.
The following are some of the elements of our innovation culture that encourages every employee to innovate, to help their clients innovate and gives them the tools and resources to be successful:To learn more about why Intuit is described as a 30 year old startup, check out this article on Forbes.