When you’re marketing your small business, you want – and need – to be able to validate your marketing budget and measure your return on investment (ROI).
Fortunately, as analytics are everywhere these days, there are plenty of online tools and apps that can help you do just that – and you don’t even need to be very tech-savvy.
The following three apps do most of the work for you and make it easy for you to gauge the effectiveness (or lack thereof) of your marketing efforts.
1. Go ape for MailChimp
MailChimp is an email service with an easy-to-use interface that lets you create, send and save templates for your email marketing campaigns. Great, right? But what’s even better is that the software’s reporting options allow you to track the engagement of everyone on your email distribution list (that is, customers and potential customers). It measures how your campaigns are performing on their own over time and compared with other industry campaigns.
What’s more, you can access these reporting tools on your computer or mobile device, so you can make adjustments to improve your email efforts anywhere, any time.
MailChimp offers a number of packages, depending on your business’s needs. You can get up and running right away with the Getting Started package, a free plan for small businesses with as many as 2000 subscribers and that send as many as 12,000 emails a month.
2. Hurry onto Hootsuite
For social media management, it’s hard to go past Hootsuite. This tool lets you manage all of your social media channels in one place, giving you a full-spectrum view of your social media marketing activities and enabling you to schedule future posts.
Additionally, Hootsuite’s social media analytics provide you with data on how your audience is responding to your posts so you can either keep doing what you’re doing or change tacks.
Furthermore, the tool’s social listening component delves deeper still, revealing what your online audience is saying about your company or products so you can respond accordingly.
Try before you buy with a 30-day free trial (it’s quick and easy to sign up) before committing to Hootsuite’s Business plan for small businesses.
3. Get in on the Google Analytics phenomenon
What does Google Analytics (GA) measure? A better question might be: What doesn’t it measure? The question for you then becomes: Which of these online powerhouse’s metrics do I need to measure for my business to grow?
For example, GA can tell you how many visitors are coming to your site, how they’re getting there, how they move around once they are there, the amount of time they spend there, and so much more.
Additionally, the tool allows you to set specific goals, such as getting people to sign up to your newsletter or view a particular piece of content.
Likewise, you can measure your success at meeting – or exceeding – those goals. You can then use the insights you glean from all this data to inform and customise future marketing campaigns and to maximise results.
Signing up for Google Analytics couldn’t be simpler – all you need is a Google account and you’ll be ready to go straightaway.
Plus, you can tap in to your GA reports from anywhere and at any time using desktop or mobile devices. Another bonus? It’s not even a line item for you – it’s free!
If you’re not doing it already, measuring your marketing impact is a must for any small business.
Furthermore, this trio of tools can get you well on your way and have you strengthening your marketing campaigns and reaping ROI rewards in no time.
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