In the past few years, we’ve seen a massive surge in live streaming apps, with the likes of Periscope, Meerkat, Snapchat, Blab and now the increasingly popular Facebook Live.
The social platform’s new live streaming offering lets you share real-time video content straight from your smartphone to your audience, which then appears on your viewer’s timeline.
And like Periscope, while you can’t see or hear your audience, you can interact by typing messages in real time.
While the Facebook Live functionality is yet to be fully rolled out to all business pages globally, businesses serious about boosting brand awareness and customer engagement need to learn how to leverage the new offering to best prepare for when it is wholly available on fan pages.
Add authenticity to your brand voice
Customers love authenticity in a brand, and Facebook Live can give your business a great opportunity to offer real-time, behind-the-scenes insights into the workings of your business.
From how your orders are lovingly packed and prepared at fulfilment stage, to showing a ‘day in the life’ of an entrepreneur, to even providing a glimpse into a business event or awards night, you can offer unique, authentic and dynamic video content in a way that shows your individual brand personality and business ethos.
Connect with your tribe
Brands with a global audience can use Facebook Live streaming to unite their tribe and encourage community conversation in real time, while at the same time connecting with their audience in a more meaningful way.
You could hold a live Q&A around timely business topics, a product launch or new service, or you could even host a Q&A opportunity with a guest interviews or discuss real-life customer stories.
Hosting a live Q&A session can also be particularly powerful for brands with a purpose – start a video conversation around a relevant topic such as the brand’s ethical supply chain, sustainable production practices or charitable projects.
Engage your audience with practical and educational content
The visual aspect of video is a great medium for businesses to not only provide basic and practical product or service demonstrations, but to also provide useful tutorials, instructional videos and entertaining tips that are aligned with your customer’s content expectations on Facebook.
But remember, the video appears on your customer’s timeline, so if it’s not funny, entertaining, engaging, eye-catching or polemic, it will be easily scrolled past.
So take the time to get the content right, make it resonate with your target audience, and you’ll have a powerful tool for connecting and engaging with them in a way that can truly boost your authority and credibility as a leading brand voice.
To read more articles related to promoting your business, visit here.