It’s not surprising that many small businesses are limited in their digital marketing approach. After all, small business owners have their hands full keeping their business running, and often marketing just isn’t a priority. However, digital marketing can be a powerful tool for small businesses if implemented well. If you’re looking to tap into the world of digital marketing in order to grow your customer base and ultimately, your business, here are four tips to help you get started.
1 Tick off the basics
Creating and implementing an entire end-to-end digital marketing strategy may seem completely overwhelming and out of reach, but there is still something you can do today to get started. Begin with the basics. Does your business have a well-designed website that’s up and running? Have you created social media accounts for your business?
Kick off your digital marketing efforts by building your online presence. If creating a website from scratch or managing your social media channels is too overwhelming, hire a professional to help. Turn to an expert freelancer or a virtual assistant for guidance.
2 Define your target audience
Almost every form of marketing begins by defining your target market. Start by thinking about who you want to reach with your digital marketing efforts. Once you know who your target audience is, you then need to go deeper. Find out where they live, what social media channels they use, when they’re online and what they value.
Do your own research, look at competitors, and see what other successful businesses, both in and outside of your niche, are doing well. You can also turn to social media listening tools for insight on a particular audience and their social media habits.
3 Consider your options
One of the hardest parts of digital marketing is getting started – and figuring out exactly where to start. To begin, you need to decide what is best for you, your business and your budget. Perhaps you could start by investing in amazing content that can be distributed across your social media channels.
Or maybe you could transform your bricks and mortar store into an ecommerce business? On the other hand, it could be the perfect time to invest in a search engine optimisation (SEO) strategy for your website. Instead of trying to do everything, simply pick one place to start and dive right in.
4 Time to upskill
Once you’ve decided where you want to direct your time, energy and efforts and who you want to target, it’s time to upskill. You may not be a digital marketer by trade, but there is plenty of learning to be done. Start by understanding the basics of content marketing and social media marketing. If you don’t have a lot of spare change for your digital marketing activities, learn how you can create your own content.
It’s also worthwhile understanding the basics of SEO, which can be a goldmine for generating quality website traffic long term. Learn from experts, attend day courses, listen to podcasts and read what you can about digital marketing from reliable sources.