With Halloween on the horizon, now is the perfect time to shake up your marketing. While it may not be a traditional holiday in Australia, we still love to get in on the action. And so should Aussie small businesses. Here are five ways for your business to get into the spirit of Halloween.
1. Get spooky on social media
No matter what type of business you’re in, social media is a powerful tool for engaging with customers. But coming up with fresh content to share on so many different channels can be a challenge. Having a theme, however, makes it a little easier.
So have some fun on social media to help drive engagement by posting a few spooky images, GIFs, or videos in the lead-up to Halloween. You could even ask your staff to dress up for the day, then share snaps on your social networks – using popular Halloween hashtags – to show off your business’s playful side.
2. Host a Halloween party
If you run a brick-and-mortar retail business, consider staying open a little later to throw an exclusive Halloween event. Extended trading hours come in handy for people who can’t easily shop during the day, so use Halloween as an excuse to reach out to your customer base. Dress up in a fun costume, decorate the store with spooky accessories, and serve Halloween-themed snacks and drinks. Offering discounts or other deals on the night, like a lucky door prize or giveaway, will encourage people to attend.
3. Run a wicked one-day sale
One-day sales are a good way to give back to your customers and boost sales. While any day is fine to host a sale, choosing a well-known holiday like Halloween means your customers won’t forget the date. Every time a customer sees something Halloween related, they’ll be reminded.
Putting on a sale isn’t just a strategy for big retail businesses – it works for self-employed business owners too. For example, hairdressers could offer a free blow dry for everyone who books an appointment on October 31, or yoga teachers could offer a free class for clients who sign up over Halloween.
4. Create buzz with a limited edition Halloween-themed product
Halloween-themed products are growing in popularity with people of all ages, which is good news if your business is in the food and beverage space. Bakeries are creating ghost-shaped cookies and cupcakes, bars are inventing cocktails named after horror movies, and cafes are even devising limited edition themed menus. Take advantage of the holiday to give your customers something special that they can’t get at other times of the year.
5. Take things to the next level by ‘owning’ Halloween
A lot of businesses choose to focus their marketing efforts on certain holidays, like Christmas, New Year, school holidays, and end of financial year. But competing for your customers’ attention in a cluttered market could mean your marketing efforts are wasted, or at least diminished.
Because Halloween isn’t a traditionally popular time to market your business in Australia, it’s a good chance for clever small business owners to ‘own’ the space. Why not work towards being the business that puts on the best Halloween promotion? Without as much marketing noise, you’ll have a better chance to stand out.
Whether you’re a new business, or an established operator looking for some new tricks, Halloween could be your chance to have fun with your marketing and, if you play your cards right, reach new audiences and drive sales.