In the ever-changing world of social media, small businesses need to stay on top of trends to make campaigns more effective. With several changes on the horizon, your business will benefit from optimising its strategy to adapt to the changing needs of your audience. Here are five social media trends to expect in 2019.
1 Targeting Generation Z
In 2019, Generation Z will represent a larger chunk of the Australian workforce, which means they hold even greater purchasing power. With some born as late as the mid-2000s, this audience has grown up with technology at their fingertips and are accustomed to unique, creative, and highly customised content. If you intend to target Gen Z audiences, it’s important to understand how their way of interacting on social media is different and will impact your marketing strategies. Making sure you’re on the platforms they use most (hint: Instagram, YouTube and Snapchat reign supreme), and that your campaigns are relatable and sharable.
2 Authentic influencer marketing
Influencer marketing will still offer huge opportunities for small businesses in 2019. However, consumers’ outcry for more authenticity has now changed the game. In the past, brands have mostly chosen their influencers based on audience size and engagement. Now it’s time to become more selective, and make sure they share your core business values, too.
3 Sharing user-generated content
Brand content will still have a place in 2019, but audiences are showing a preference for more organic, user-generated content (UGC). Consumers are now more aware of when they’re looking at an ad-on social media, so they often respond better to a more natural and relatable content. Sharing user-generated posts takes a more subtle approach to promotion, and can increase engagement rates on your own channels.
4 Live streaming
Live video streaming is the latest way to keeping your social media audience engaged. All major social platforms, from Twitter to Instagram and Facebook, now have a live stream component. This feature allows people to engage with you as events unfold on their screens real-time. You could use it to unveil a new product line, run a free workshop, Q&As, or live stream events.
5 Less photos, more videos
Video has already dominated social media in 2018 and it shows no signs of slowing down. Video content can tell a whole story quickly and effectively, addressing multiple senses at once. Today’s audiences are often visual learners, which is why video content is more likely to leave longer-lasting impressions.