The holiday season is the perfect opportunity to showcase your festive flair and get creative. Fresh ideas and eye-catching seasonal promotions can really inspire your target audience at a time when they’re looking to spend.
Seasonal marketing resonates with people when they are in holiday mode. Commercial events like Black Friday are now part of the festive experience, along with Christmas markets and Boxing Day sales. If you want to take advantage of their ‘urge to splurge’ with festive-themed promotions, here are five things to consider.
1. Deck the halls
Add some sparkle to your premises or website to promote the holiday spirit. Try decorating your site with a sprig of holly or tinsel on your logo, or a festive-themed backdrop. There are many templates for festive-themed vouchers and promotions. Refreshing your website to acknowledge the season sends a message that you’re relevant and up to date.
2. Box it up
Integrated marketing techniques can really make your messaging stand out. Try combining your traditional advertising campaigns with social media. As people get into the holiday spirit, they’ll use social channels more, such as sharing photos of awesome Christmas shopping experiences. It’s also a good time to get personal with your marketing – perhaps you could share your own Christmas wish list or holiday plans?
3. Stocking stuffers
There may be an opportunity to offer seasonal products and services, so consider event-based marketing. A beauty salon, for example, could offer Christmas party styling packages, or a cleaning firm could have a special deal for party clean-ups. Understanding seasonal fluctuations in the market can help you plan the right products and be ready for busy periods and the lulls that follow.
4. Santa’s helpers
Father Christmas needs plenty of elves for the busy festive season, so make sure you have all the extra staff you need. Also consider increasing customer support if it’s a busy time. Thankfully, it’s easy to manage payroll for casual or temporary staff with small business accounting software such as QuickBooks Online.
5. Get gifting
Free Christmas chocolates at the till are a welcome touch, or you could offer a voucher to customers for their next purchase. It’s the season of giving, so make people’s purchases a little bit more special. Promotional freebies such as calendars and key rings can also help market your business beyond the holiday season. If you want your product or services to stay top of mind all year round, try a magnetic calendar that customers can stick on their fridge.
While Christmas is usually the big festival in December, there are other occasions like Solstice and Hanukkah. Nearly everyone commemorates the New Year, so if your target market is culturally diverse, it’s a safe celebration to focus on.
The festive period is a time when customers are ready to spend big, so make sure you’re ready. Getting into the holiday spirit will make your business part of your customers’ festive experience.
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